By Kevin Edwards
BC Staff Writer
Though many stores are starting way before the turkey has even been thawed, one of the most intense shopping days of the year will be the day after Thanksgiving.
In the hype of Black Friday, shoppers are asked to remember Shop Small Friday and Small Business Saturday, which both promote shopping locally.
Judson Thigpen, executive director of the Cleveland-Bolivar County Chamber of Commerce, said, “I think it’s just a great opportunity this busy time of the year for everybody to realize that they can stay at home at shop.
“We have small businesses here that are dependent on the local citizens purchasing things in their store and this is just a good time to spotlight them.”
Thomas Gregory, state coordinator for Mississippi Main Street Association, said in a release that every dollar spent on a small business is estimated to have three times the return of a dollar spent at a major chain, and 30 times that of a dollar spent online.
MMSA, of which Cleveland is a member, also reported an estimated 67 cents of every dollar spent at a small business remains in that community.
Nationally, the way Americans shop on Black Friday in the last decade has shifted dramatically.
The full integration of the Internet has changed Black Friday from a single-day to multiple days, sometimes weeklong event.
In 2010, online sales for Black Friday were estimated to be $648 million as reported by CNN.
That number has since been dwarfed, as in 2018 online sales ballooned to $6.22 billion.
And that was just for Friday.
The Monday following, which has become known as “Cyber Monday,” online shopping topped Black Friday with $7.9 billion as reported by Adobe Analytics, making it the biggest online shopping day of all time.
The shopping craze is seen in economic study circles as a good barometer for how well the economy is performing.